Tobacco brand endorsements from genuine users -- not paid celebs like SRK
Ever wondered how cigarette and bidi adverts would look if genuine users endorsed them? Well here are some specimens. These are adverts made with real people -- real tobacco users who were, not surprisingly, patients at Tata Memorial Hospital back in 2012. Some of these people are alive, while others have passed on. Image: http://tinyurl.com/Malegaon-ka-superrman In October 2012, I interviewed almost all of the people in these ads -- with the sole exception of "Malegaon Ka Superrman" lead actor Shafique Shaikh (who had already died). And these guys told me, up close and personal, how much they had enjoyed chewing and smoking tobacco -- up until the point that it ravaged their bodies. Image: http://tinyurl.com/Gutka-barons Some of these people are still alive, but their bodies have been ravaged by radiation-therapy, surgery and chemotherapy. Some who were diagnosed with oral cancer have had half their lower or upper jaw removed, along wit...