Ekta Builder: Broken Promises & Bhai-giri
Mumbai, 24 October, 2016 : Ekta Group of builders cheats and bullies its customers – no two ways about it. Don't be fooled by clever PR campaigns , paid media, beautiful website , and estate agents. Don't get taken in by endorsements of reputed corporates like HDFC Realty , HDFC Red , or mentions in Magic Bricks Now . Don't get fooled by Anil Kapoor's endorsement and MCHI-Credai Awards for Customer Responsiveness . That's all smokescreen. The ground-reality is that Ekta Group, also known as Ekta World, is shamelessly unreliable. Booking a flat in an Ekta project means giving lakhs of rupees with no safeguards and no legal entitlements. Even when the flat-agreement is registered, it is an unfair, one-sided agreement that make you lose all your rights as a flat purchaser. Ekta builder's overall strategy is to make the buyer helpless. As they say in market language, "Builder ko haath kaatke de dene jaisa hai" -- like cutting off your hands and giving...